Apogee Search Marketing

Have a web site selling goods or services to other businesses or consumers? Need to promote it through various means like pay-per-click and organic search engine optimization? Apogee Search Marketing appears to be a great company, doing just those things.

Geekie.org doesn’t use third-party firms for SEO, partially because we don’t sell goods or rely on sales and conversions, partially because we don’t advertise, and partially because we don’t have the time to.

But if your site or service does any of the three - that is, sell, advertise, or have the time to optimize - doing so can lead to great results for your business. It is difficult to deny the success of Google AdWords and programs resembling it; businesses of all sorts have benefited from pay-per-click. And even if you don’t believe in this form of advertising, Apogee Search Marketing does organic SE optimization as well.

See San Antonio PPC.

If I were to go for an SEO firm’s services, organic search engine optimization is what I would choose; it would be more effective than a one-time shot at a visitor, every time a visitor clicks on an ad.

Should you not wish to use their services, their blog (the Apogee Search Blog) too has useful resources.

One of the many reasons that people stay away from SEO firms is the fear of black hat techniques and the possibility that - after spending hundreds or thousands - Google or another significant search engine flags your site and bans it. Apogee clears this up and explains it, as well, at this page.

Truly, it appears to be a reputable service well received by many webmasters, and worth checking out.

(But if you can do it yourself, you would be more inclined to only use their information.)

This post is sponsored by Apogee Search Marketing. Please read our disclosure policy.

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The Importance of Standards

Ever since I started building my own sites in Dreamweaver - and this does not include FreddyWare@School, which was powered by Joomla! and did not use an XHTML template - I have been deeply concerned with web standards and compliance with XHTML 1.0 Transitional. Geekie.org, for example, uses a great “Vistered Little” theme that IS standards compliant - even after a few modifications by me.
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The Original Star Trek

Over all these years, Star Trek has remained an influential development in the lives of countless people all over the globe. And even now, after more than 40 years, 6 television series, and 10 films, it still remains a part of our culture.

40 years ago, before our first space shuttle, Star Trek was going where no man had gone before - exploring space in a whole new fashion, filled with philosophies, guidances, and “self-exploration”. Star Trek used metaphorical talk to criticize the problems on our world. And even though Star Trek’s set was of cardboard doors, salt shaker “tricorders”, and glowing-jelly-bean-like buttons, it captivated the minds of an audience that had never seen its like.
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I don’t blog enough

Although Geekie.org has had a good amount of thought put into it, I really haven’t been blogging enough. Though people understand that - when you’ve just moved and when you have a million things on your mind - sometimes one can’t spend so much time on the Internet, I do think I need to blog more, and make this site more active.

And I only recently started optimizing my blog for the search engines.

“Confessions of a housewife” is a good example of a frequently-updated blog, one with PageRank significantly higher than my own. (Note that the name of a site doesn’t necessarily reflect entirely its content… but in this case it does…) With entries on a number of topics - yes, many related to “confessions of a housewife” - it certainly captivates the attention of readers.

Another weblog by the same owner, the Home Business Blog, shares a similar design and concept. This time, its topics are also well targeted, although the intended audience may not be those that belong to the “geekie” world; for instance, this article on hosting seems to be aimed for those just starting up.

It does seem somewhat interesting that these blogs have so little advertising. I would like to re-do the design of Geekie.org as well, integrating the content in innovative ways. And I would like to reduce ads.

Take a look at those sites, and tell me what you think…

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WordPress not optimized for search engines

WordPress is, in its “natural” - that is, packaged - form, a wonderful piece of software for blogs on the Internet. But WordPress in its natural form is also designed for humans… not search engines.

I’ve known of this problem for a very long time, since before this site was created. Back then, I believed that having a blog that could be fixed later was better than no blog at all, regardless of search engine rankings. Now, I have some different opinions.
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