PPP Direct vs other blog monetization methods

Posted on 2007.05.25
Categories: Making money

Although I have not started using PPP Direct (from PayPerPost), it appears to be much more valuable to the common blogger than other services that I’ve tried to review. You may also realize that this blog entry is a form of word of mouth marketing, and that you might even try PayPerPost yourself once you’ve finished reading this blog post.
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PPP Direct allows an advertiser to directly advertise on your blog; that is, sponsor a post about their service, site, etc. through PayPerPost, but without all the overhead fees.

PayPerPost’s service, I have to say, is more professional than that of most of the other sponsored-blog-entry services. This new PPP Direct feature allows a piece of simple code (that shows a nicely-designed badge) to be pasted into the site design, which would take an advertiser to a page where they can order a sponsored post. Rather than having a middleman for hooking up the ads and the bloggers, this service basically just charges 5% for PayPal/credit card processing fees, plus 5% for their operations. It’s probably the best deal available.

However, the problem with PPP Direct as opposed to direct communications between the blogger and the advertiser lies in greed. A potential registrant may see the PayPerPost badge, think that it’s a referral link, and then just type in the website address. A potential buyer might go to the page, find the marketplace, and then decide to register and offer the opportunity to other more well-established sites, cutting the blogger out of the offer. Personally, if I saw a badge for any ad-related site, I would immediately avoid clicking on it - because, frankly, I don’t like being part of referral structures, and I bet many others feel the same.

Check out PPP Direct at https://payperpost.com/affiliates/direct. Perhaps it’s only for registered bloggers.

This post sponsored by PayPerPost

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1 comment.

Fantastico updated and WordPress upgraded »« Frustrations over Fantastico

Pingback on July 3rd, 2007.

[...] I signed up for PayPerPost about a month ago, and was surprised to find an extremely organized (albeit slow-loading) “dashboard” that clearly showed me what I had done (previous earnings), where I was (balance, approvals, rejections), and where I could go (open opportunities, downloads, profile), and similar functions. A while ago, I posted my FIRST SPONSORED POST, “PPP Direct vs other blog monetization methods”, which one can find at http://www.geekie.org/technology/internet/profit/2007.05/22.ppp-direct-vs-other-blog-monetization-me…. [...]

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